Stocks mentioned in this article: BBI, CC, BBY, NFLX
The BlockBuster (BBI) takeover offer for Circuit City (CC) has received a lot of criticism this week, but it seems like people are neglecting to mention two big things that are happening to the video industry that are going to mark its evolution. 1) February 19th, 2009 all televised broadcasting will be digital and 2) BluRay has secured a monopoly on the highest quality mass video distribution. The ability to capitalize on the synergy of these two events could take both of these companies far out of the red as separate entities, or more so as a single one.
First, the very basic financials:
The combined market cap of the two companies at the current price is below $1.4 billion. If Blockbuster pays the $6 to $8 per share and you imagine the BBI share price to stay at $2.80 that market value is probably closer to $1.6 or $1.7 billion. There is also net a couple hundred million dollars in debt so you are looking at a price for the combine total prior to any more speculation to be around $2 billion. The combined revenue of CC and BBI together as separate entities is over $16 billion dollars. I don’t like to speculate, so I will just say that I can’t imagine the revenue they could achieve together, but I probably wouldn’t imagine it to be less.
If the market was riding an escalator right now I would probably jump on this deal at $2 billion because I think a lot of the risks that are affecting both of their values won’t actually play out. But at the same time, if I recognize the risk, then everyone else does too and since the market seems more like a water slide right now the desire for an even lower price is making me hold back.
I think the potential for these two companies together to produce earnings is huge. Huge enough to put the earnings of Best Buy (BBY), with a market cap of $17 billion to shame. But the operational risk factor that they both reported negative annual net incomes could hold them both back for some time to come.
Second, the competitive risks:
For Blockbuster there are a few other risks that can’t be ignored. First I will state them, and then I will address them. 1) On demand video distribution is gaining market share fast and has already begun to expand into high definition. 2) Online video rentals eliminate the cost of store front real estate. And 3) competition is pushing very tough pricing models.
In regards to the first risk, as I said earlier all broadcast is going digital. What this means is that instead of an analog signal being sent to your television there is a digital signal being sent in fragments. That digital signal can be split from one channel to many channels. Simply put, let say Channel 5 can transmit a total of 1000 bytes per station to have a single high definition channel; they will also have the ability to split that bandwidth into channel 5.1, 5.2… up to 5.X as long as the total bytes of 5. 1 through 5.X is equal to the 1000 that channel 5 is allotted. Already, the FCC has very tight ownership rules and there is a limit to how many channels each company can own in each market and to how many people they can reach. One way people have been speculating big media will overcome these regulations is by splitting their channels up and using some for infomercials. What this translates to the consumer of broadcast television is that you are probably not actually going to be getting the HD you have been waiting for without paying a premium for it. In New Orleans on Cox for me it cost $5.99 to rent an HD movie. The convenience is great, but you pay more for it and the selection is extremely minimal. My guess is that has something to do with the limited bandwidth space available; it is digital cable. At the same time this is going to happen Blockbuster offers a solution to these issues that we digital agers who love our quality video are willing to pay for; they have a gigantic selection often guaranteeing that titles will be in stock and they offer BluRay which is even better quality than high definition television. BluRay discs do not come cheap and because of that I would expect rentals to increase while new disc ownership decreases. BBI will be there to take advantage of used disc sales too.
In regards to the threat of online rentals taking over, Blockbuster is in that business too. Netflix (NFLX) has reflected a good value recently but their revenue is close to a fifth of Blockbusters and their market cap is inversely almost 5 times BBI’s. Online movie sales are a consumer commodity that is currently going through the most innovating pricing strategies consumers have ever considered that being said, I don’t think that Netflix will win in the long term against Blockbuster’s storefront advertising and selection combination. ITunes new video rental model is also a threat, but again not BluRay quality and a minimal selection just like my cable provider.
The Circuit City risks are less obvious to me. It seems that management has been trailing the work of Best Buy and service innovation has, and probably will be, the determining factor in their success both of which Circuit City has been lagging behind in. The Blockbuster offer is 20%-60% above CC’s market value which alludes to me that they are either in for a robust turn around, they are completely undervalued, or BBI realizes a huge synergy between the two of them. Aside from that, the the purely economic issue of demand for the new digital televisions and BluRay players and the combination of the two together should give Circuit City a sales boost without having to do much inferential work on their own.
The way I see it is I want to own the new Blockbuster if the deal goes through, either from the CC end at a discount to BBI’s offer or on the Blockbuster end with enormous prospects for earnings growth. But if this deal falls through things could get very ugly.
Please know though that I am not a licensed investment adviser and this article is not intended to be advice in anyway. As I mention in most of my articles, I am relatively new to making my own decisions so if I am hugely missing on something, I appreciate all constructive criticism anyone is willing to offer.